Vermouth Borbone Rosso is inspired by a fascinating Neapolitan tradition. Since the mid-1800s “periodiche” - which were meetings among friends, relatives or simple acquaintances - were held in Naples on a weekly basis for entertainment purpose. During these meetings, which took place in the homes of the Bourbon nobility as salons, opera singers hired by the hosts performed arias or Neapolitan traditional songs; sometimes the entertainer was a comedian who performed in the so-called "macchiette", that was a stand-up thing  – a mixture between a monologue and a comic song -  while a cold refreshment was served. In the more modest homes instead of opera singers and artists, people settled for a grammophone to listen to songs and macchiette, and - instead of expensive cold refreshments - cheaper "tarallucci and wine" were served or pinocchiate (desserts prepared with whipped egg white, sugar and pine nuts) and sweet casarecci (simple biscuits made of flour, sugar, eggs and olive oil), rosoli were served in winter  and ice cream sundaes in summer. When the use of homemade rosolio was discontinued, the more expensive vermouth was served with the pinocchiate. Later, during the summer months, the pinocchiate were accompanied by beer and no longer by vermouth.

 However, it sometimes happened, above all in the less wealthy classes, that only some families were so hospitable as to keep alive the tradition of the weekly meetings by taking on the related expenses for entertainment and refreshment and there was someone who, for stinginess, took the bad habit of taking advantage of other people hospitality by participating in every meeting without ever welcoming people in his home and of course without incurring in any expense so as to arise the grievances of those who, annoyed, felt authorized to ask him: "Are you always drinking Vermouth at my expenses? "